There are hundreds, if not thousands, of social networks, and new ones spring up every day. That means that your customers will have many different ways to find you. But they won’t find you if your brand is scattered across social networks using different usernames and profiles. Let’s review some strategies for making sure that your brand is consistent across social networks. Basic Strategy: Usernames and user profiles are already...

LinkedIn is a business oriented social network for professionals, and it’s huge, with nearly 50 million users from over 200 countries. You’ll want to at least reserve your business name (or your personal name) so that others can’t use it. Similar to the way you might start exploring Facebook and Twitter, you should look around on LinkedIn to see how your competitors are using the service. You might also look up your customers and...

Everywhere you look on the internet there is someone with an opinion to say and a voice to be heard, or read. Have you noticed that everyone from high school students to local law offices have a blog. Some have a few followers while some have thousands, but everyone has a common goal, to share what they are thinking at a particular point in time. How do you know if what you have to say is worth sharing? What is a blog? A blog (a contraction...

In the same way that websites, Facebook pages, Twitter feeds are appearing more frequently on TV, magazine and newspapers ads, we’re starting to see more QR Codes in marketing and advertising. Almost everywhere you look you will see a QR Code, your mail, menu at your favorite restaurant, on the bag from your fast food order, and even on large display in Time Square, NY. Although the future of the QR Code is uncertain, you can take...